Who isn’t looking to get fit? After all, the benefits of effective, consistent exercise are evident. However, knowing where to get started on the journey of fitness is difficult. There’s no shortage of companies offering their services, and finding the right fit can feel like finding a needle in a haystack. However, one company sticks out for a number of reasons: Enhanced Athlete. Enhanced Athlete, and its two sister companies, Enhanced Gear and Enhanced Coaching, offer a trifecta of fitness help. Whether you’re bulking up muscle or burning off fat with Enhanced Athlete’s supplements, getting in the right apparel with Enhanced Gear, or having a perfect workout and diet created by you with a fitness expert from Enhanced Coaching, the Enhanced brand is the right place to be for those looking to become more fit and healthy. But there’s another good reason to support Enhanced Athlete, and that’s there persistence and dedication to fight against shady business practices.
Around November of 2017, Enhanced Athlete faced a lawsuit from competitor Nutrition Distribution. The lawsuit was not the only one Nutrition Distribution was currently involved in; actually, quite the contrary. Nutrition Distribution had legally engaged with hundreds of companies like Enhanced Athlete, and in every single case, their claim was the same. Basically, Nutrition Distribution posited that these other companies were falsely advertising in a way damaging Nutrition Distribution’s sales. Because of this, Nutrition Distribution considered themselves to have the right to legal recourse with these organizations. Fortunately for Enhanced Athlete, however, they had the leadership and grit to stand strong when this lawsuit came in. The company’s CEO, Scott Cavell, had no intention of caving to Nutrition Distribution, and here’s why: “So long as supplement companies continue to pay these nuisance value settlements, Nutrition Distribution will continue with its business model of shakedown lawsuits.”
So Cavell didn’t back down. He fought back. And it turned out to be the right choice. The judge presiding over the battle between Enhanced Athlete and Nutrition Distribution ruled in favor of Enhanced Athlete, citing that there was no definite connection between Enhanced Athlete’s advertisements and Nutrition Distribution’s sales: “Plantiff’s evidence does not establish a causal connection – or even more a merely speculative connection – between Defendants’ product and marketing and Plantiffs’ decrease in sales.” The result was a huge win for both Enhanced Athlete, the Wyoming-based company, and the supplement industry in general. By standing up for themselves, Scott Cavell and Enhanced Athlete set a precedence that other supplement companies can hope to follow. When considering the ethical backbone of Enhanced Athlete, along with its commitment to excellent products, there’s no question that they are the place to turn when it comes to getting fit.
— Dr. Tony Huge (@enhancedathlete) December 19, 2017